Bed linen and towelling for a Norwegian hospitality group

The challenge

The group ran several properties and bought linen and towelling from whichever supplier quoted best that season. The result was drift: towels of different weights and shades arriving under the same product name, sheets that shrank differently after industrial laundering, and no reliable way to reorder a single item mid-season. Their guests notice inconsistency long before a purchasing report does.

Our approach

1. 01

   Wrote one specification per item — GSM, yarn, weave, finished dimensions and shade — and had it approved against physical samples before production.

2. 02

   Matched the programme to its natural clusters: towelling and bathrobes to Denizli terry mills, bed linen to Bursa weavers.

3. 03

   Ran wash and shrinkage testing to industrial laundry cycles, so the approved sample reflected how the linen behaves after a hundred washes, not on day one.

4. 04

   Verified OEKO-TEX certification and cotton traceability to satisfy the group's sustainability reporting.

5. 05

   Set a replenishment calendar with agreed stock cover, so single items can be reordered without waiting for a full seasonal buy.

The result

Every property now receives linen to the same written standard, colour and weight match across properties and reorders, and the group can top up a single line mid-season instead of over-buying to be safe. Certification documentation comes with each delivery, feeding straight into their sustainability reporting.